While being in Civitella I used to go swimming to the small lake not far away from the castle. I shot the shores of the lake from the very center of the lake. I was turning around on a raft for half an hour. Looking at the shot material it seems as if you are sailing on the river, and only after some time, when the same images on the shore appears on the screen, it is possible to understand that it is a closed circle – a lake. On the shore with the help of a computer I placed advertisement billboards, each with a fragment of the sentence “a goal is not a goal in itself”. The billboards are separated from one another, so you can read the whole sentence only with the help of your memory.